Contact: Mike Agner
Phone: 503-844-9484
Fax: 503) 547-0280
E-mail: magner@mbssw.com
Portland, OR – October 2004 -- MBS Software, a developer of Sales Force Automation Software on PC’s, today introduced the latest version of its contact management program, Easy Contacts CRM Enterprise, which joins a market that already contains such highly popular PC products such as ACT!, Goldmine and others.
"What's unique about Easy Contacts CRM Enterprise is that its database structure is determined by the needs of the user. Most of the CRM products on the market today offer users a fixed or rigid database structure and limit the types of data that users can store. With Easy Contacts CRM Enterprise, users can add additional database tables to their system, relate them to the master database table in a meaningful way and add the fields that are necessary to the user ... all without programming," said Mike Agner, President of MBS Software. "By using one of the included templates, users can have a CRM package that also contains the ability to do quotes, process and print orders, and track sales history along with many other capabilities."
"The ability to add, configure and relate additional database tables at will is usually reserved for software packages costing anywhere from $500 to $3000 per seat. What this means is that this high-end capability is now available to small businesses and professionals at a fraction of the cost," he continues.
Easy Contacts CRM Enterprise databases are stored in the popular dBASEIII+ file format, a PC database standard. This means that data stored by the program can be freely accessed as is by thousands of off the shelf software packages, such as EXCEL or 1-2-3. Many software packages today have their data in proprietary database formats or are stored in non-standard database structures, making access to the data available only to programmers and other technical people. Easy Contacts CRM Enterprise puts access to the data into the hands of the people that own it.
"Easy Contacts CRM Enterprise may vary well be the only software of its kind users will ever need to buy", says Agner. "The reason is that as a business changes over time, Easy Contacts CRM Enterprise has the ability to change with it making it unnecessary to purchase a different program at a later time."
This product carries a manufacturer's suggested list price of $379 for single user installations and $1295 for five-user network installations. It is available immediately from MBS Software Value Added Resellers (VARs) as well as from MBS Software directly.
Founded in 1981, MBS Software specializes in creating top quality products for popular PC based software. Its current offerings include Easy Contacts CRM Enterprise Edition, Easy Contacts CRM Professional Edition, Easy Contacts CRM Small Business Edition, MergeMAGIC and MagicACT! for Windows. It's add-on products include: DB Internet ToolKit, MBS Advanced Fax Connection, QuikSync Synchronization, and various other utility programs.
The company is committed to developing robust, top-quality products to help its customers increase their profits ... software products that can be relied on day after day while helping its customers achieve their goals for success.
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