Features and Benefits

Here are some of the major features that make Easy Contacts CRM Enterprise Edition one of the most powerful Contact Managers on the market and how these features translate into benefits you can use to help you build a valuable company database.

Feature 1: Easy Contacts CRM Enterprise Edition has a customizable database structure.

Benefit: This means you can add, change and remove fields from your database tables as your needs dictate. Your tables may consist of character fields (for items such as names and addresses), numeric fields (for items such as costs and prices), date fields (for items such as birthdays and anniversaries), and memo fields (for items such as notes). Each database table may have up to several hundred fields, if necessary. Most other programs limit you to the number of fields you may have and/or the types of fields your database table may have. With Easy Contacts CRM Enterprise Edition, you do not have these limitations.

Feature 2: Easy Contacts CRM Enterprise Edition allows you to customize your input screens.

Benefit: An input screen is where you will be spending most of your time while running the program as you add, edit, and refer to the records in your database. With Easy Contacts CRM Enterprise Edition, you determine the number of screens in your system, which fields go onto each, the order in which each field will appear and the prompt each field will have. As a result, you can lay out your screens in the most logical and efficient manner possible, as determined by your style and the needs of your business and not by some distant programmer who has absolutely no knowledge of your business. You don't waste time or space by skipping through predetermined or fixed fields that are not necessary for your business (as most programs have). Most other programs allow for only a limited amount of screen customization, if any. With them, you have to settle with what customization is available. With Easy Contacts CRM Enterprise Edition, you don't have these limitations.

Feature 3: Easy Contacts CRM Enterprise Edition is a relational database system.

Benefit: This feature allows you to create a new database table and relate it to an existing table in a meaningful way. For example, if yours is the type of business where there may be more than one contact at each company, it may be better for you if you can put the contacts in their own database instead of putting them in with the main database. Or, if you would like to keep track of each order your customers place with you separately, it may be better to store all of the order information in its own database table. Almost every business can benefit by having one or more such related tables in their database system. With Easy Contacts CRM Enterprise Edition, you can add or remove tables as needed. Most other programs do not allow you to add new tables to the database system.

Feature 4: Easy Contacts CRM Enterprise Edition database tables are stored in dBASE III+ format. There are no proprietary data files or structures.

Benefit: dBASEIII+ is an open database standard format. Your data is easily accessible by thousands of other third party programs, such as EXCEL and 1-2-3, as is. This means you are not locked out of your own data because of a proprietary or convoluted database structure. Your data is not held hostage by any programmer or hidden from you by the software. You may freely access it, exchange it with other software programs and/or other people as you see fit. Most other programs have either a totally proprietary system, a partially proprietary system, or the data is stored in non-standard ways making it difficult to get at and benefit from your own data.

Feature 5: Easy Contacts CRM Enterprise Edition allows you to create calculations and special functions between fields.

Benefit: This feature is useful if you want the program to calculate costs, prices, totals and other numeric values. Additionally, there are numerous special functions such as @TAGLAST() and @AGETOYEARS() which will help you identify records more precisely for special database marketing activities. Most other programs do not allow you to have calculations or special functions between fields. This makes them relegated to non-mission critical areas of the business.

Feature 6: Easy Contacts CRM Enterprise Edition includes its own built-in Word Processor.

Benefit: The built-in Word Pro is great for creating and printing mail-merge sales letters. It also has the ability to include data from multiple database tables in one document. As a result, you can use it to create and print sales orders, invoices, work orders and many similiar documents where the needed information is stored in related tables. Most other programs do not have this built-in flexibility.

Feature 7: Easy Contacts CRM Enterprise Edition is flexible and adaptabile.

Benefit: This means that as your business grows and changes, you merely need to adapt the database structures, screens and calculations to fit. With most other programs, it is easy to outgrow the software. This usually requires you to make the investment to switch to another program with its attended additional costs, downtime while the new software is put in place and the retraining necessary to make users proficient. Easy Contacts CRM Enterprise Edition may be the only software in this category that you will ever need, saving you time, money and agitation.

Conclusion. Easy Contacts CRM Enterprise Edition is the only program of its kind on the market today that gives you the ability to lay out your own databases as your needs and wants dictate, without programming. Users can start out with one of the included database templates and modify it to work in their business. Because the database tables are stored in the powerful xBASE format, with a little training and effort, you can create calculations between fields and share your databases with thousands of other software programs or with other people, as desired. Even if you already own and use an existing specialty database system, you will still want to order your copy of Easy Contacts CRM Enterprise Edition because of its many features to aid you in prospecting, marketing and selling. If just one of its powerful features earns your company additional profits or saves you time and money by making the software more efficient for your use, it will be well worth the time and money required to get it. Use Easy Contacts CRM Enterprise Edition to help move your company one step closer to achieving the desired success for your business.


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